Cawaii Factory was formed in 1998 by Tamaki Harada and Mari Nakayama as an art and design writers unit. After that, we began editing, developing activities as a creative unit centering on magazine article, brand publicity, magazines and book planning and production. Our mission is to “create a form that lives gracefully with knowledge”. With knowledge, you can gracefully overcome the rough waves of life. If you know, you will be confident and courageous. Cawaii Factory aims to become a new corporate body that can do big works with a small team, without being bound by the conventional framework, as a unit that helps each person to live gracefully with knowledge.